IONNA, the joint venture founded by the world’s leading automakers - BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota - today announces its transition from public beta to full-scale national release.
If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise?
BMW i Ventures announced today an investment in Athenic AI, a pioneer in the data analysis and business intelligence (BI) space.
More power, more dynamic performance, more efficiency: The new BMW iX takes the driving experience of the all-electric Sports Activity Vehicle to a new level.
Upon taking his seat on the BMW board of management, Bob Lutz began replacing BMW’s independent distributors with wholly-owned sales subsidiaries, first in France in 1973, then in Belgium and Italy. The move would increase profit—on a per-car basis, the distributors had been earning vastly more than BMW itself—and it would also allow BMW to rationalize product planning and manufacturing.
For more than 23 hours, BMW M Team RLL and Paul Miller Racing had their sights set on victory at the 24 Hours of Daytona (USA), but a dramatic final stage dashed all hopes of a well-deserved reward for a great performance by BMW M Motorsport at the season opener of the IMSA WeatherTech SportsCar Championship (IWSC).
The Ultimate Driving Machine® is alive and well in 2025 as BMW of North America celebrates the company’s 50th anniversary. Continuing its motorsport legacy, the year begins at Daytona International Speedway and the Rolex 24 At Daytona weekend.
The BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to support those impacted by the Los Angeles wildfires. The company is a long-standing partner of the American Red Cross and remains committed to supporting the organization’s work to care for the people impacted by disasters.
Within the automotive industry, Bob Lutz is legendary as a Car Guy, an executive who prioritized exciting, fun-to-drive cars over those with mass-market appeal.
During the Roar before the 24 last weekend, BMW M Motorsport drivers and teams intensely prepared for the first season highlight of the IMSA WeatherTech SportsCar Championship (IWSC), the 24 Hours of Daytona (USA).
BMW Motorrad USA proudly presents the updated R 18 family of Heritage series motorcycles.
If one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman.
